Don't know if you all read food labels when shopping, but as someone who is allergic to dairy products, I definitely do. One trend that is very frustrating is the use of milk or whey or milk-derived proteins in cereals. It seems that the more interesting cereals have milk in them and only the plainest (shredded wheat, rice krispies, etc.) don't.
So, I contacted Kelloggs, General Mills, and Post via their online sites and asked them why milk was so often used. Here's the first response, from Kelloggs:
"Whey is used for a variety of reasons including water control, increase
in viscosity, opacity, and as a fat replacement. It is also used as a
source of protein, solids and flavor."
Now we know. Guess I'm stuck with the simple stuff.
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